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No marketing team is perfect and without challenges. In this episode, we’re talking specifically about common symptoms that are clear indicators that you are missing marketing operations. The Challenge That Leads to the Need for Marketing Ops Overwhelmed, pulled in every direction, fire drills, emergencies, and nothing ever going to […]
Looking for leverage? Need to go faster and further with less? That’s why organizations need marketing operations. Are you wondering if this might be the right path for your business? Then read on. Listen to Season 3: Episode 5 It’s no secret that the days of members in a marketing […]
I know RuPaul was talking about models when he said, “You better work!” but really, he should have been talking about data. I know lots of businesses that have gone to the effort to collect data but then fail to use it. That’s like taking the time to get the […]
I clearly remember a sign on an executive’s desk in a tiny 12-person company I worked for. It said, “Nothing happens until someone sells something.” Obviously, he was a sales exec, but there was definitely truth in the statement. The same kind of statement is true about data: Nothing better […]
When you started your business, you probably didn’t think so much about the mechanics behind the scenes. But the truth is that analytics drive what you do and how you do it. And probably even why you do it. My Origin of Analytics My parents opened a restaurant the year […]
In exploring the simple machine of technology, I look back to when my parents owned a restaurant. Naturally, my first job was doing data entry for my Dad. He had written the computer programs to process and analyze the sales and labor data for his restaurant. But in order for […]
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